Voltas celebrates 40 years association with Cooler Enterprises


Ranchi, 22 January 2012 :
Consolidating its position as a company pioneering in innovation and laying extreme emphasis on customer care, Voltas Limited, India’s premier air conditioning and engineering services company of the Tata Group, today celebrated 40 years of partnership with Cooler Enterprises, Ranchi.

On this occasion Mr. Pradeep Bakshi, COO, UPBG, Voltas Limited inaugurated the exclusive showroom opposite Sujata Cinema Hall, Ranchi. The product range on display included the recently launched models with 5-Star ratings for energy efficiency.  The star attractions were Vertis Elegant, Vertis Gemini, Vertis Pluto, Vertis Pearl and Platina. Standardized branding and a new format of display & retail merchandising that is visible, further enhances the appeal of the store.

Speaking on the aggressive strategy for Ranchi, Mr. Pradeep Bakshi, COO, UPBG, Voltas Limited, said,” We are delighted to celebrate the forty years of association with Cooler Enterprises in Ranchi. Today, Voltas Ltd. is the leading AC brand in India with a 21% market share and is poised to reach out to an even larger audience in times to come. Based on the introduction of our new, advanced air conditioner range and our plans to expand our sales & service network for air conditioners, we are looking at enhancing the consumer’s buying experience. We are also ensuring increased reach and availability of products through an extensive retail footprint with 5000 touch points across the country. With these measures, the brand is poised to outgrow its existing numbers with ambitious growth plans.

Voltas AC’s helps consumer save 40-50% on electricity bills with the latest range of technologically advanced products. The brand has won numerous awards like Superbrand, Powerbrand, Urjavaran and the Trusted Brand award to name a few.

About Voltas Limited
Voltas Ltd. is a premier engineering solutions provider and project specialist. Founded in India in 1954, Voltas offers engineering solutions for a wide spectrum of industries in areas such as material handling equipment, heating, ventilation, and air conditioning, refrigeration, electro-mechanical projects, textile machinery, mining and construction equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality.