Market leader Voltas reinforces its position in the east zone
Voltas Limited, India’s leading air conditioning and engineering solutions provider, consolidates its No. 1 position in the air conditioner market and expands its market base in the East region by launching its new Brand shop in Patna’s prominent M/s OVERSEAS AIRCON INCORPORATE PVT. LTD in Raja Bazaar.
The outlet features a well-designed and visually appealing display of wide range of Voltas' product range of All Weather air-conditioners, water dispensers, water coolers and deep freezers and aims to provide the consumers an enriching shopping experience. With a convenient and eye-catching location in the city, the shop is aimed to enhance VOLTAS brand experience and visibility in days to come. The event was graced by Mr. Pradeep Bakshi, President and Chief Operating Officer, Unitary Products Business Group (UPBG), Voltas Limited and Mr. Ujjwal Gangesh, Business Manager, VOLTAS Ltd, Patna.
The Voltas brand shop in Patna is the company’s foremost venture in the state of Bihar. The launch is meant to meet the growing expectations of consumers in tier II-III markets by offering them technologically advanced and energy efficient air-conditioners.
Inaugurating Voltas’ flagship store in Patna, Mr. Pradeep Bakshi, President and Chief Operating Officer, Unitary Products Business Group (UPBG), Voltas Limited, said, “Voltas is delighted to strengthen its presence in Patna. It signifies our endeavor of offering avant-garde cooling solutions to its consumers in Tier II and Tier III cities. Patna, is a vital market for Voltas and gives us the opportunity to connect with our customers by expanding our reach in the eastern part of India. The Voltas AC brand has ridden the wave of excitement and popular appeal of its 'All-Weather AC' offering, which has helped Voltas to achieve market share of 20.4% (FY’14), in Secondary Market, as per latest GFK Nielsen Retail Audit – Nov 13, in terms of sales volume at an All India level. We are also the undisputed leaders in Patna with an MS of 28% (FY’14). We aim to strengthen and sustain Voltas’ market position of being India’s and Bihar’s No.1 air conditioner brand” Voltas’s is committed to provide technologically advanced products which are energy efficient and minimize wasteful expenditure. The company has been conferred with several awards and accolades for its initiative to integrate sustainable business practices in its manufacturing process. Voltas was recently conferred with MEP Middle East 2013 award for being 'Sustainable GCC Project of the Year' and National Energy Conservation Award for ppromotion and sale of energy-efficient appliances.